Serif "Haters" & "Appreciators" · Fontson

Insights · 03

Serif “Haters” & “Appreciators”

Of 175 sites we've curated, 57 use a serif somewhere — heading or body. Where they cluster says a lot.

Serif Haters

23%

14/62 Tech industry sites use a serif somewhere.

14%

3/21 Corporate design style sites use a serif somewhere.

0%

0/6 Automotive industry sites use a serif somewhere.

Serif Appreciators

59%

10/17 Earthy design style sites use a serif somewhere.

64%

7/11 Food and Drink industry sites use a serif somewhere.

71%

5/7 News and Blogs industry sites use a serif somewhere.

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186 Fonts•175 Sites

Insights · 03

Serif “Haters” & “Appreciators”

Of 175 sites we've curated, 57 use a serif somewhere — heading or body. Where they cluster says a lot.

Serif Haters

23%

14/62 Tech industry sites use a serif somewhere.

14%

3/21 Corporate design style sites use a serif somewhere.

0%

0/6 Automotive industry sites use a serif somewhere.

Serif Appreciators

59%

10/17 Earthy design style sites use a serif somewhere.

64%

7/11 Food and Drink industry sites use a serif somewhere.

71%

5/7 News and Blogs industry sites use a serif somewhere.