Serif "Haters" & "Appreciators"

Insights · 03

Serif “Haters” & “Appreciators”

Of 165 sites we've curated, 53 use a serif somewhere — heading or body. Where they cluster says a lot.

Serif Haters

23%

14/61 Tech industry sites use a serif somewhere.

10%

2/20 Corporate design style sites use a serif somewhere.

0/6 Automotive industry sites use a serif somewhere.

Serif Appreciators

56%

9/16 Earthy design style sites use a serif somewhere.

60%

6/10 Food and Drink industry sites use a serif somewhere.

71%

5/7 News and Blogs industry sites use a serif somewhere.

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176 Fonts•165 Sites

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